Marketing consultant for startups and scaleups
I help you get your whole marketing function right, from strategy to execution, by working with your team instead of doing it for them.
- 5 yearswith startups and scaleups
- 15+companies supported
- 3 monthsto several years per engagement
- FR / ENbilingual
Your company has grown. Your marketing team hasn’t.
It’s often still the team you started with. Roles are blurry, everyone does a bit of everything, nothing is automated, and the whole company has an opinion on marketing.
The result: sales say the leads are bad, product ships without marketing, and marketing struggles to show what it contributes to pipeline.
It’s not a people problem. It’s a structure problem.
I don’t replace your team. I help it grow: clear roles, stronger skills, automated processes and one shared goal.
What I do
Market research
with Starts Consulting
Before you launch a new offer, go after a new segment or expand abroad, you find out whether the market is really there: how big it is, what your ICP actually needs, who you’re up against and where there’s room for you. I run these studies with Lena Baudo (ex-Google, Microsoft and Forrester), and the findings go straight into your marketing strategy.
Marketing strategy
I work with your team to define your ICP, your positioning and your marketing priorities. We start from evidence, not gut feeling: your CRM data, the deals you won and lost, and conversations with your customers.
Marketing team structure
I look at how your team is set up today and at each person’s skills. Then I give you a clear recommendation on roles, any hires you need, and whether the team should be restructured.
360° multichannel marketing
I help you pick the right channels for your ICP (website, content, events, outbound, paid, automation) and give each one a goal you can measure in your pipeline.
Marketing, sales and product alignment
I get all three teams to agree on what a good lead looks like, how to prepare a launch, and how customer feedback gets back to product.
Strategic seminar
with 7Mountains
Over two days, your leadership team agrees on a three-year ambition, narrows its priorities down to the few that matter, and gives each one an owner and a deadline. I run these seminars with Olivier Njamfa, founder of Eptica, and then help your marketing team turn the decisions into action.
Marketing team support
I work alongside your team for as long as it takes, from 3 months to several years, and hand over the methods and tools it needs to keep going on its own.
How I work
A 30-minute call
You tell me about your company, your marketing team and what’s getting in the way. By the end of the call, we’ll both know whether I can help and where.
A full review
I talk to each person on your marketing team, look at your online presence and your data, and take the time to understand your customers and your market. Then I send you a short report: where your team agrees, where it doesn’t, and what I’d tackle first.
Ongoing support
Depending on your priorities, this can be:
- a one-off project, such as a review of your multichannel strategy or training on a specific topic;
- joining your team for a while, one or two days a week at most.
Either way, we have a one-hour check-in every week.
FAQ
Why work with a consultant instead of hiring a head of marketing?
A senior marketing hire is expensive and can take months to find. I can start quickly, for a set period, and the aim is for your team to run on its own by the end. If you do need to hire, I’ll help you define the right profile.
How is this different from working with an agency?
An agency runs campaigns for you. I work with your team on its strategy, its structure and its skills, so you stay in control of your marketing.
What’s your background?
I studied in France’s highly selective preparatory classes for the École Normale Supérieure, then did a master’s in marketing management. After that, I went straight into freelancing and learned from experienced people along the way. Since 2021, I’ve worked with 15+ startups and scaleups, on engagements lasting anywhere from 3 months to several years. I haven’t spent ten years at one company. Instead, I’ve seen a lot of marketing teams up close, at very different stages of growth.
Do you only work with tech companies?
Most of my clients are tech startups and scaleups, but I also work with companies in other sectors, as long as they’re B2B and growing.
Do you work remotely?
Yes, with teams in France and abroad, in English or French. I can travel for a few days, in France or abroad, to meet your team or when the work calls for it.
How much does it cost?
It depends on the format: a one-off project, or joining your team one or two days a week. I’ll send you a detailed proposal after our first call.
Let’s talk about your marketing team
A 30-minute call to go over where you are and see whether I can help.