When you need it
Hiring a full-time CMO is a big commitment, and often not the right one yet. A fractional CMO gives you the same strategic leadership, sized to your stage. It fits when:
- You have no marketing leader, or a junior team that needs direction.
- You’re between two hires and can’t let marketing drift.
- The founder is still running marketing alongside everything else.
- You need structure and a clear plan before scaling the team.
What you get
- Ownership of your marketing strategy and roadmap
- Leadership of your marketing team, freelancers and agencies
- Budget allocation and tracking
- Alignment with sales, with regular pipeline reviews
- Clear reporting to leadership and the board
- Support to hire your future marketing team, including a full-time CMO
How it works
- Onboarding and auditI get to know your business, team, data and current marketing.
- 90-day planWe agree on priorities and quick wins for the first quarter.
- Monthly rhythmA set number of days per month, with weekly check-ins and a monthly review.
- HandoverWhen you’re ready to hire full-time, I help recruit and onboard your next marketing leader.
Questions about fractional cmo
How much time does a fractional CMO spend with us?
A set number of days per month, agreed upfront and adjusted as your needs change. It is enough to lead strategy, manage the team and stay close to sales.
How long does a fractional CMO engagement last?
We start with a defined period, long enough to see results, then continue month by month. Many companies keep a fractional CMO until they are ready to hire full-time.
Is a fractional CMO cheaper than hiring?
You pay only for the time you need, with no recruitment costs, and you get senior experience immediately. For most SMEs and scale-ups, that is the most efficient way to access CMO-level leadership.